Our Brands

A portfolio of corporate, own and export brands covering household consumption, commercial use and overseas channels.

Brand Matrix

Our Brands

Brands and product categories are independent dimensions: one category may host several brands, and one brand may span several categories

AUSWEI

AUSWEI

Corporate Brand

AUSWEI

Recycled & Sustainable Paper

The group flagship. Auswei Paper (Jiangmen) converts virgin and recycled pulp into parent reels, facial tissue, toilet paper, kitchen towel, hand towel and jumbo rolls for markets in Japan, Korea, Australia, Europe and the US.

Group-backedExplore Brand
PLEES

PLEES

Own Brand

PLEES

Premium Consumer Tissue

The group’s own consumer tissue brand, covering toilet paper, soft-pack facial tissue and hand towel, distinguished by embossing and print craftsmanship.

16 productsExplore Brand
Ease Select

Ease Select

Own Brand

Ease Select

Selected Everyday Ease

The premium line of the group’s own Ease brand, focused on standard pocket tissue and toilet rolls for quality-conscious households.

6 productsExplore Brand
Ease Tissue

Ease Tissue

Own Brand

Ease Tissue

Everyday Ease

The tissue line of the group’s own Ease brand, spanning printed toilet rolls, box tissue, pocket tissue, hand towel and jumbo rolls for household and commercial use.

15 productsExplore Brand
JieYun

JieYun

Own Brand

JieYun

Clean & Care

The group’s own consumer tissue brand, focused on toilet paper for the household market.

1 productsExplore Brand
Brand Architecture

Brand Architecture

Three brand tiers, each with a clear role: corporate endorsement, own brands for the market, export brands for channels

01

Corporate Brand

A unified endorsement from the group and its production bases, carrying capacity, certifications and quality control — the source of trust for every product line.

02

Own Brands

Own consumer tissue brands for household and commercial use, covering different price points through printing, embossing and specification differences.

03

Export Brands

Brands for overseas markets such as Hong Kong (China) and Japan, operated independently in line with local channels and packaging regulations.

If the presentation of Chinese and English brand names needs adjustment, it can be maintained centrally in the admin panel — navigation, product filters and brand pages all update accordingly.

OEM & ODM Brand Customisation

Our own factories and complete quality control support customised specifications, packaging and branding. Ask us for samples and a quotation.

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